Mentoris writes: Value good feelings

In my first article as Mentoris, we discussed the importance of body language in communication and how it can tell more about you than the words you use.

This month I want to explore feelings, how you make your patients feel is arguably more important than what you do for them. In order to deliver your amazing service, you need to be open and that means competing for customers. The image your business creates, will, in the end determine whether your practice thrives, muddles through or indeed does not make it.

Creating the right impression throughout the patient experience will make a difference to how your patients feel and as you know yourself, how someone makes you feel is often the difference between whether you become a raving fan of that business or whether it’s just, well, transactional.