Moneo writes: Futureproof your practice

It has been reported that, following the Covid-19 pandemic, the world of eye care found itself in a relatively fortunate position. For many, the return of relative freedom meant a time to spoil themselves following the privations of lockdown and this often included treating themselves to new eyewear. The result of this was a relative boomtime for many in the optical profession. However, we now see reports of practices struggling in many areas, particularly within the independent sector.

Adversity is hardly a good thing, but this does not mean it must equate to oblivion. Often, when times are hard or unpredictable, this brings about opportunities to reflect upon current habits and actions. The temptation for some will be to adopt a knee-jerk response to stave off inevitable financial crises in the short term. But that is not a lasting solution.