Oakley leaves Bubba's Hover at home

It was an exciting start to golf's British Open this weekend but one notable absentee has been Oakley's latest twist on the golf cart.

Its land-to-lake Bubba's Hover vehicle, created for charismatic past Open winner Bubba Watson, would've made quite a splash on the fairways of Hoylake Golf Club.

Nevertheless, an expected heat wave should ensure the sunglass firm is not short of brand presence at an event that always attracts a global audience, with or without the latest in golf cart innovation.