Optical sector ready to work together

It has been a week when London Underground workers and a professional footballer have deemed it necessary to take their own versions of strike action over distinctly different conditions.

However, in the optical sector firms are more determined than ever to work together, with the link between independents and the supply chain growing from strength to strength.

In this week’s news, a tie-up between Acuvue Define and entertainment broadcaster E! was reported. Behind-the-scenes coverage of the London and New York Fashion Weeks will connect Acuvue with the beauty market it is targeting.

Marketing contact lenses to the general public is not a simple task and requires – excuse the jargon – some thinking outside the box. Being invisible, tiny and looking identical in appearance, contact lenses face a difficult task in standing out from the crowd.