Taking a leaf out of the Daily Telegraph's book Optician has decided to use the Pippa effect and publish a picture of the future queen's sister to boost reader enjoyment.
![rex Pippa Middleton Gucci.jpg](http://assets.markallengroup.com/article-images/image-library/147/uploads/mt/opticianonlineweb/blogs/big-optometry-blog/2011/07/05/rex%20Pippa%20Middleton%20Gucci.jpg")
She of the perfectly formed derriere can this week be found in the Products section wearing Gucci sunglasses.
I have to admit I was much more impressed when Ms Middleton took part in a triathlon earlier this year. Optician is always on the lookout for new members to join its triathlon team?
![pippa-middleton-crosses-finish-1115-0.jpg](http://assets.markallengroup.com/article-images/image-library/147/uploads/mt/opticianonlineweb/blogs/big-optometry-blog/2011/07/05/pippa-middleton-crosses-finish-1115-0.jpg")
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