Simon Jones: Conscious uncoupling

I noted an interesting comment on an ‘Optometry First’ blog post recently. The basic premise was that there needed to be a break in the link made by the public between optometry and ‘selling glasses,’ otherwise the Optometry First initiative would be an uphill struggle.

Can that link ever be broken? Is the problem actually a perceived link among patients between ‘selling glasses’ and optometry? Or is the problem a lack of appreciation among patients for the importance of eye exams and optometrists’ professional time?

The truth is, and I appreciate this is going to sound like a cop out, it’s a mixture of all those factors, which makes fixing the problem an almost impossible task.