Simon Jones: Face to face

Simon Jones
Milan's Mido proved a real return to form, showing all tradeshows are better in-person

When you’ve been around the optical block as many time as me, the idea of spending another weekend pounding the halls of another optical trade show begins to have the same sort of appeal as a trip to the dentist.

There was a slight sense of apprehension before heading to Mido recently, brought on mostly because of the sheer size of the event and what it would mean for my feet, but also because every trade show since the pandemic has left me feeling like something was missing.

However, I needn’t have worried about the event being lacklustre as it was a real return to form for the Milan event. In the main, the six halls were packed over the course of the weekend, but more importantly, there was a buzz and a sense of atmosphere. A full report will feature in a future issue. I was right to be worried about my feet, though.

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