Simon Jones: Navigating uncharted waters

You don’t need me to tell you that retail optics is in uncharted waters. Many of you will already be feeling the financial pressures of the coronavirus pandemic amid growing concerns about health of friends and families.

I worry sometimes about sounding glib in Optician’s leader columns, so apologies in advance if the following opinion doesn’t quite hit the mark with you.

The downtime facing most of the independent practices in the UK at the moment does provide something of an opportunity – a chance to work on the tasks that have been put to one side in recent months.

Didn’t have the time to work on that social media plan? You do now. Had to shelve a revaluation of your suppliers and pricing strategies? Seize the moment and get to it.