As 2019 draws to a close, the symbolism of 2020 on the world of optics is beginning to loom large and every facet of the industry is looking to capitalise.
Next year offers a real opportunity for the optics industry to create a legacy among the general public about everything it stands for – excellence in patient care, excellence in service and, although there are a number of practitioners who don’t like to admit it, excellence in fashion.
So, it’s important not to waste this opportunity, because trading on ageing populations will only get you so far if there is no engagement at an early age. Industry awareness drives such as World Sight Day and National Eye Health Week, along with the wider sector, need to be ‘on point’ and ‘woke’ in 2020, because there’s a generation of young people out there who aren’t being ‘shook’ by the eye care profession right now.
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