Simon Jones: Which? way

Set against the backdrop of the coronavirus pandemic, the annual Best and Worst Opticians report from consumer website, Which?, provided few surprises, but it did hint at how the landscape may shift post-Covid-19.

Telephone triage, video consultations and downloadable eye charts were some of the ways the report said opticians had adjusted their ways of working during lockdown. The report’s author, Anna Studman, also opined that it would be likely that a lot of these measures would remain in place as lockdown eased. However, telemedicine is likely to be fast-tracked by retailers and play an even bigger role in the sector. Now the public has had a taste, it won’t want to go back to the old days.