The elephant in the room the optical bodies can't see?

Its one thing to talk about Tesco's free eye test offer and £10 specs but quite another to see the adevrtisement on page 6 of the Daily Telegraph.

There is an interesting parallel with politicians and the General Election. The really big issues seem to be the ones that are being ignored.

For optics it is frozen voucher values and Tesco free eye tests that are the two issues ordinary optometrists and DO want to talk about. But it is exactly those issues that the optical bodies are keeping quiet on.