The Very Hungry CooperVision

I'll hold my hands up and admit I may not have been over-enthused about CooperVision's new branding when I wrote this post http://www.opticianonline.net/opticianspace/blogs/the_contact_lens_blog/archive/2011/03/24/change-a-logo.aspx likening the contact lens image to an oily puddle. However, the company's new visual identity based on watercolours (which can be seen here in more detail http://www.coopervision.com/about-us) has won a 2012 Rebrand 100 Global Award for excellence in brand repositioning http://www.sacbee.com/2012/03/19/4350019/coopervision-wins-2012-rebrand.html Working with branding firm Siegel+Gale, CooperVision said the rebranding had been eagerly embraced by customers and employees. As someone who now reads The Very Hungry Caterpillar and The Very Quiet Cricket by Eric Carle to my young son http://www.eric-carle.com/world.html I have to admit I too have grown to like the fresh and lively award-winning brand imagery of CooperVision., especially the dragonflies! http://www.coopervision6-6.com/img/uploads/originals/127.jpg