Verum writes: Generating some good headlines for a change

Over the number of years I have been involved in the optometric profession, there has been a regular cycle of adverse media reports, critical of the work of optical practices, optometrists and dispensing opticians. My impression is that every year, if not more frequently, a national newspaper, monthly publication or broadcast media features an investigation into optical issues such as the price of spectacles, availability of contact lenses or the accuracy of prescriptions.

This time it is Which?, a publication that has been a frequent reporter into optical practice, publishing a critical report based on research regarding the accuracy of optical prescriptions, alleging that almost half of prescriptions they looked at were ‘poor’ or ‘very poor’.