View from ABDO: Trade fairs need to strike a balance

Along with ABDO board members, staff and other colleagues, I have just spent the past three days (February 4-6) at 100% Optical, which we all enjoyed enormously and met with many folks from across the optical sector. However, it has got me thinking that when it comes to trade shows/exhibitions/conferences – whatever we call them, of which there are now many and various – you do not need me to remind you that we have gone from one major exhibition every two years, to two every year in quick succession and it is evident these shows need to change and evolve, or risk becoming relics.