View from BABO

Behavioural optometry, or vision therapy as it is called by many, provides a great opportunity for Independent practices to differentiate themselves and add a new income stream. With increasing referrals from educational and therapeutic organisations there is a ready-made market to plug into. Indeed many BABO members report that they struggle to meet the demand for their services.

There are a number of high profile case studies that have been released about the benefits vision therapy can offer patients which have included the well-publicised cases of Olympic equestrian William Fox Pitt and Laura Lupton. As the number of case studies increase so does the acceptance of behavioural optometry as part of the main stream in optical treatment. There is projected to be considerable growth in the sector in coming months and years.