View from Love your lenses week

This year’s Love Your Lenses awareness week kicks off this Saturday, March 24, and we’re calling on all stakeholders across the optical sector to get behind the campaign. It will focus on the importance of washing and drying hands before touching contact lenses with the key message being ‘Wash hands and dry before touching your eye’.

Last year, working in collaboration with a wide range of optical professionals, businesses and patients, the campaign reached millions of patients across mainstream and social media. This year’s Love Your Lenses’ week we will be urging people to not ‘lose sight of their optician,’ reminding all contact lens wearers to go for an eye check at least once a year.