View from the GOC: Contact lens success

Love Your Lenses Week was a big success in raising patient awareness of how to wear contact lenses safely.

The GOC co-ordinated the campaign after research showed poor awareness and compliance of some of the key dos and don’ts of good contact lens care.

The campaign reached millions of people across traditional and social media and we have committed to repeating the week from March 24-30, 2018. We owe a big thanks to everyone who got involved by spreading the word, or by holding in-store events.

But with the annual week still a long way off, it is important we all keep the momentum up in reminding patients what good contact lens care looks like.