View from the GOC: Sector pulls together

With 2018’s Love Your Lenses awareness week having been bigger and better than last year’s, it is time for us to say a big thank you to everyone who took part.

The success of Love Your Lenses comes from the way the whole sector works together to spread the word about good contact lens care.

So many organisations took part this year – optical businesses from large multiples to small independents, professional bodies, manufacturers and charities all joined together to remind patients to love their lenses and look after their eyes.

The campaign made a particularly big splash on social media, with Love Your Lenses supporters sharing top tips, videos, infographics and more.