View from the High Street: Benefits of a good reputation

Judy Lea reflects on how good word-of-mouth trumps a good location

Easter has been and gone and with the final threat of a third wave of the ‘Beast from the East’ there seemed to be a lot of panic and press coverage about reduced footfall to the high street and a corresponding drop in revenue.

The concern seems to be that during inclement weather, the British public now favour modern covered shopping centres where they are protected from the elements. Rarely a day goes by without news of an impending store or bank closure or a national chain going into administration. We are told that we all prefer to shop and bank online nowadays, removing the need for high street premises.

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