View from the High Street: Growing into the year

For my first column of the new year I would like to consider what I hope to achieve throughout 2017. Although 12 months does not seem like a long time, it is long enough to make significant and lasting changes in our businesses and practices.

For my practice, I aim to keep the rate of growth at a high level. To achieve this we will need to keep attracting new patients to the practice and continue to meet or exceed the needs and requirements of our existing patients. In some cases this means simply keep doing what we are already doing, but in others it means we will need to implement changes to keep improving and diversify the products and services we provide. For example, one area of growth we are looking to maximise is the contact lens market. Here only a relatively small number of patients currently choose to wear lenses as an option for their refractive correction.