View from the High Street: How the pandemic changed community optometry

It was June 2020 that I last wrote this column as it’s been ‘all hands on deck’ – something I am sure you can relate to. What a rollercoaster of emotions and experiences we’ve all been through. Everyone has been on their own journey and faced personal challenges through this difficult time.

I discuss this with my Specsavers team in Daventry regularly to explore the ‘why’. Is it the fact that we are finding recruitment difficult, or is it that we are striving to exceed the expectations of our customers and ensure we are still there for them as restrictions ease, or is it that we are constantly having to adapt to change while offering primary care on the frontline, as we have been throughout the pandemic?