Opinion

View from the High Street: Let’s embrace the new challenges

Ross Campbell values awards as an opportunity to reflect on our practice

First of all I would like to congratulate all the individuals and businesses that have been celebrated for the fantastic work they do in the recent Optician Awards. It is a massive achievement to be shortlisted for an award, let alone be chosen as the recipient, especially with the competition as strong as it was.

Of course, it is often bitterly disappointing to be shortlisted and then not come away with the trophy, but those who were runners-up should take great pride in their achievement in being chosen as one of the best in their respective category. It looked like a good night no matter what the outcome was, and I’m sure there were a few well-earned sore heads the next day!

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