Opinion

View from the High Street: National Eye Health Week brought people through the door

Awareness has definitely been raised by the national optical health campaign

National Eye Health Week has been and gone for another year, and this has resulted in our practice being busier than ever. The increased public awareness of the need for regular sight tests definitely led to an increase in demand for the services we provide. We saw more patients in one week than ever before – a combination of routine sight tests, contact lens appointments and an increasing number of Mecs patients choosing to seek advice and treatment from their optometrist rather than their GP or pharmacist. This can only be a good thing.

Up and down the country there have been really positive stories in the media about the work optometrists do, and the benefits of attending regular sight tests. The latest Specsavers TV advert does a great job of highlighting the importance of the work we do, while still retaining the humour the brand is known for.

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