View from the high street: We must increase awareness of enhanced optical schemes among public and GPs

[CaptionComponent="2259"]

A survey by the Institute of Customer Service recently ranked Specsavers as the number one company in providing customer services on the high street. Proud as I am of this, I’m confident that these high standards are widespread throughout the optical profession, not just in Specsavers.

In my own North Yorkshire practice I witness how much hard work by my team goes into being rated so highly, and I also know how hard my colleagues up and down the country have been working towards this goal.

So what did the survey actually tell us about customer service? It revealed that consumers valued straightforward and personal service.