Viewpoint: Be effective, not busy

As owners and managers of businesses, we need to get stuff done. The inbox continues to fill up and the pile of things that we need to get around to keeps on growing. To that end, most of us would agree that someone who gets things done is seen as someone who is a hard worker or high performing individual.

As I have moved through life, I have noticed that being busy is not necessarily the same as being effective. It is not just the quantity of work that matters, it is the quality of the work and, in a sense, the return you see for the time you have invested in achieving the result.