Pollsters did not have a good year in 2015 but even allowing for a large margin of error, the results of the General Optical Council’s consumer research, Public Perceptions of the Optical Professions, undertaken by ComRes and published in June 2015, were a stark reality check and particularly two key findings:
If that is the perception now, what is it going to be when what are now innovative sight testing and scanning technologies become commonplace?
Time is not on our side but what are we doing about it?
If the optical press, forums, social media, etc, are a measure, many are still fighting the battles and ghosts of yesteryear: low GOS fees, free sight tests, two for one offers, commercial pressures, the internet, etc and now a new one – multiples majoring on community services.
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