Opinion

Viewpoint: Diary of a Spectacle Designer

Tom Davies asks whether polarised lenses offer the wearer real benefits beyond a point-of-sale impression

I would like to talk about polarised lenses, which is a touchy subject in my world. Polarising, in fact. It is a little bit like bringing up Brexit, except, in this case, I think I am the only one in the world who wants out.

I thought I would take a moment, since the sun is finally shining, to explore this phenomenon and see if my argument makes sense. I started by having one of my frames reglazed with a nice brown polarised prescription lens. I have been wearing them for three days now and has my mind changed?

The first thing that I cannot ignore is that polarised lenses help sales. My sales team struggle to understand why I do not put them as standard in all our frames. Just look at the success of Maui Jim, my staff cry. I cannot ignore that; Maui Jim has built its empire on a parrot magically appearing at point of sale.

Register now to continue reading

Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.

Register

Already have an account? Sign in here