Viewpoint: Diary of a spectacle designer

Tom Davies has to balance the conflict in Ukraine with keeping the company on an even keel

March is a crazy month for wholesale brands like mine. While retail has been nicely settled so far this year, the brands supplying practices are all looking at their sales curves, account openings and nervously betting on best sellers they have stocked up on.

It’s mad March and I usually love it. This is a month full of action and this year it is arguably the most action packed I’ve ever seen. It’s been a rollercoaster and frankly, I just don’t know where to start.

Optician’s editor Simon asked me if I did much business in Russia and if so, was I going to stop given the grave situation in Ukraine? “I gave up on Russia years ago,” I told him. “If you think Brexit was bad for business, try exporting bespoke frames into Russia.”

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