Viewpoint: Why opticians should stop messing around and get selling

Most customers don’t have ocular pathology so let’s get on with the business of increasing the sales of spectacles, argues Conor Heaney

Gerraint Griffiths wrote in Optician 19.02.16 about how our profession has lost its way. He stated: “We now have a profession that seeks to distance itself from its core function of meeting the visual needs of the general population. It now concentrates on ocular pathology (for which there is little or no remuneration).”

Too true. It’s ironic that for a profession that helps the world see more clearly, when it comes to our own industry, most opticians can’t see the wood for the trees.

My trusty Oxford English dictionary tells me an optometrist is a person qualified to measure vision, prescribe corrective lenses, and detect eye disease.

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