Visus writes: Promoting the eye care message

There are two things you could have been doing this Sunday morning. First listening to Archers omnibus edition; will Joe Grundy get evicted? Will Ruth find out about Toby and, of course… suspense, was Helen acquitted of attempted murder of this year’s pantomime villain Rob Titchener? The second thing, which might be related, was perusing the Sunday Telegraph supplement ‘Vision matters’ an independent supplement by MediaPlanet in conjunction with National Eye Health Week.

There have been media splashes on eyes and vision before but this showed evidence of a potentially truly co-ordinated approach backed by big money from the deep pockets of the Specsavers group and the one-time service provider, now campaigning lobbyist, the RNIB.