Caroline knows

As Covid-19 swept across the world, through the news and into our psyches, businesses, schools and personal plans were put on ice, overnight. Now, six months later, as life slowly returns to some kind of normal, Optician was interested to find out how a multi-faceted brand like Caroline Abram has coped on business and personal levels.

Like most, the Caroline Abram offices were closed for several weeks. There was no other choice but to be patient, to wait, to watch and try to find out what was going on. She understandably felt frustrated, but believes that through adversity comes strength, innovation and triumph and the quiet gave her a moment to breathe and assess her situation.