Contact lens fittings: how women are driving the market

With all four quarters in 2015 showing year-on-year value growth against 2014, and a full-year value growth rate of +3.8%, contact lenses continue to represent a strong and growing market in England, Scotland and Wales (the figures don’t include Northern Ireland) and a significant revenue opportunity for practices. Previous articles reviewing retail panel sales data from research organisation GfK for Optician have detailed the various trends in the  contact lens market towards, for example, daily and silicone hydrogel lens options, and also the growth of the toric and multifocal contact lens categories. But the focus of this piece is on the trends concerning the patient rather than the product utilising the GfK contact lens fitting audit data set.