What eyewear was trending at Mido?

Mido 2015 was an exhibition for the world of optics with an outstanding array of products spread between the maze-like pavilions. Overall there were 1,000 exhibitors in attendance. The Fashion District areas were the place to be for all of the big names in the industry offering giant stands, luring in their guests with bars, food and even girls in hot tubs. New independent start-up brands were launching their innovative products in the Lab Academy area. Robert Morris, founder of William Morris eyewear, said that Mido was even better than expected this year: ‘I think it is really great that the Lab Academy is there for young and new independent brands. That is Mido supporting young talent. We always question how big our presence has to be but I think it’s definitely a necessity to be here at Mido.’