Forty years of aloha

Aloha is a way of life in Hawaii’s second island of Maui and it is an attribute long-time members of Maui Jim’s staff count as part of the firms success. The western European mindset associates business success with a hard-nosed, financially-driven approach but that does not have to be the case according to Maui Jim.

Ruthie Belden, executive assistant to the CEO, has worked for the company since 1989 when it first moved to the Wainee Street, Lahaina location. Back then it was a purely Maui-based business the company had gone through some problems which had led to the business being acquired by the current owner and chief executive officer Walter Hester.