In Focus: A growing demand

A recruitment drive has started at the OutsideClinic with the domiciliary provider looking to employ 50 additional optometrists over the next 12 months.

OutsideClinic currently employed 75 optometrists, which meant it would grow its workforce by two-thirds to 125 to meet a growing demand for its services.

Richard Gibson, managing director at OutsideClinic, told Optician: ‘What we’ve seen is a 50% increase on the number of patients that are requiring our service. That has been fuelled mainly by the marketing changes that we’ve made.’

Since the domiciliary provider was acquired in November last year by Optimism Health Group, a new marketing strategy has resulted in a huge growth in patients seeking its services.