In focus: National Eye Health Week 2018

Opticians around the country have played their part in this year’s National Eye Health Week (NEHW), which is on September 24-30. Specsavers and RNIB join them, as they launch a new marketing initiative to encourage more people in the UK to prioritise their eye health and get their eyes tested. This campaign is supported by Eye Health UK, which organises NEHW and is backed up by research from the RNIB that finds 50% of sight loss is avoidable.

It can be seen on television, billboards and in newspapers, and is called ‘Don’t lose the picture.’ It features a blank space where a picture would have been and words encouraging viewers to book an eye test.