Features

Interview: Imran Hakim CEO Hakim Group

Business
Hakim Group’s boss tells Joe Ayling why the firm remains invisible after acquiring practices, allowing them to retain their names, and how social media can help level the playing field for independents

Great opportunities exist for independents who deliver clinical excellence and cutting-edge eyewear in equal measure. This is the view of Imran Hakim, who runs a portfolio of joint venture independent optical practices he is helping to grow through key learning from other sectors, including a focus on customer experience and use of Facebook for out-of-hours bookings.

Joe Ayling (JA) As the boss of a string of independent optical practices, how do you see the independent sector evolving in the future?

Imran Hakim (IH) The independent sector is undergoing rapid change. Many practices are seeing a fall in the number of sight tests being booked year-on-year for a variety of reasons and in many cases have compensated for this by increasing their average order values, such as by selling better products and raising prices for these products. However, many independents have not addressed the underlying problem: the number of patients they are seeing is falling year on year. As a result, there will come a tipping point where no increase in prices will compensate for the reductions in footfall. This  will lead to a rising number of practice failures.

Register now to continue reading

Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.

Register

Already have an account? Sign in here