Interview: The technology behind the lenses

Mike Hale (MH): When was IOT founded and where is it based?

Carolina Gago (CG): IOT was founded in 2005 in Madrid, Spain, due to the realisation that there was a very specific opportunity at that point. Free-form technology would allow laboratories to have their own portfolio of digital designs and adapt it to their own needs with total freedom, without having to depend on traditional lens suppliers. IOT began positioning itself as a specialist in digital lens designs offering ultra-flexible lens design software and a wide range of options never seen before. IOT also innovated in terms of business model by betting on private label in ophthalmic lenses. Laboratories began to launch their own private label lenses. This did not exist until that moment in our industry.