Look local: Leicester's fairy tale boosts business

Umarfarouq Jussab, the CEO of the Eye Clinics St Peter’s, also winner of this year’s Optician Award for Community Eye Service, tells Optician: ‘Leicester City Football Club are entering this new season as Premier League champions and this has attracted an immense amount of visitors to the town. Reps from companies visiting Leicester independent opticians always have something to talk about. Local opticians have used the celebrations by promoting their support via posters in windows and leaflets. For example we have a club crest to support our “boys in blue” and show pride in being a Leicester practice, which has attracted business.