Moving away from the status quo

There are a handful of retail companies in the eyewear market today intent on changing or disrupting the standard traditional optical model.

New players offer alternatives with fixed prices for all products, making the frames themselves without going through any brands or wholesalers.

Ollie Quinn has adopted a single price strategy across all of its frames including prescription lenses, and works directly with manufacturers to remove any need for intermediaries and unnecessary mark-ups.

Ollie Quinn's senior marketing manager Emily Miller

Emily Miller, senior marketing manager at Ollie Quinn, explains that the company was inspired by one basic ethos, known by the staff as ‘Create your own vision.’