Insights behind Ultimate flagship lens

A hotel on the banks of the River Thames is the location where Optician is given a sneak preview of Nikon’s new lens Ultimate Series ahead of the official launch at Madison London that evening. The name of the product, Ultimate, gives an indication of the significance of the lens for the company.

‘For us, the excitement lies in the fact that it’s a new progressive lens and it’s a new flagship product for Nikon,’ says Arnaud Dupont, managing director of Nikon Lenswear UK. ‘It only happens every five years at the most that we launch a new flagship programme like this so the product really has to be a breakthrough in innovation.’