Looking at labs: Spanish ‘made to measure’ firm eyes global expansion

In an act of rebellion against the ‘one size fits all’ mantra, mark’ennovy has established itself as a successful bespoke contact lens manufacturer making millions of pounds profit each year.

Its headquarters in Madrid mean the company has a market presence right across Europe, with its growth in the Italian market reaching nearly 100% this year. In December 2016, the company moved all manufacturing units to its Spanish capital headquarters, a move which seems to have boosted the company’s profile.

mark’ennovy prides itself on its ability to cater for complex prescriptions and catching the windfall on those who have given up on standard fit contact lenses. It creates ‘made-to-measure’ individually manufactured toric and multifocal contact lenses in a broad range of parameters and materials and sells them exclusively through eye care professionals. In a rare move at a time where business is driven by the internet, the brand refuses to sell it products online.