The optometrist's role in increasing dispense values

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If the very first thing they see when entering the practice is a miserable receptionist chewing on a wasp, then you are fighting a downhill battle from there on. That person's spend will be lower and your chance of retaining them in the future will decrease.

Here's a better example of the damage that can be done to your sales. The optometrist can inadvertently destroy the dispensing optician's chances of getting a good value sale. Here are three ways the optometrist may do this.

Mistake 1

The optometrist tells the patient not to buy anything new