Trends: Looking good this year

With all the drama of the pandemic still playing out, it is no surprise that 2021 has seen some interesting trends in eyewear design and retail behaviour. Optician presents a selection of the most striking

Flagship brands

The effects of the pandemic on consumer behaviour remain the subject of intense scrutiny across the world, with every industry working to identify which behaviours incepted or accelerated by Covid-19 are here to stay. As the UK appears to be permanently moving beyond the lockdown portion of the pandemic, some of the biggest eyewear companies are reporting strong sales for their most high profile and established brands. ‘Ted Baker is a household name within the UK,’ says Zoe Briggs, head of brand at Mondottica. ‘It has always been popular and, in fact, a recent YouGov poll ranked the brand as the second most popular luxury brand within the UK. However, post pandemic, we have seen a significant increase in appetite for the brand as customers look to names they know and trust when investing in eyewear.’