The latest ACLM/Optician research uncovers some revealing attitudes to contact lens purchasing and serves as a wake-up call for practitioners, writes Alison Ewbank
Yet according to new research carried out by the Association of Contact Lens Manufacturers (ACLM) and Optician, practitioners are not immune from the major issues hindering growth in the contact lens market or unaffected by wider retail trends.
Optician has worked closely with the ACLM over a decade and more, conducting extensive research into consumer attitudes to contact lenses and practitioner attitudes to fitting them. The ACLM is now looking at new ways to support the profession and boost the proportion of the British public wearing contact lenses.
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