Acuitis rolls out new practice concept

French optician Acuitis has announced plans to introduce its new practice concept to more than 40 practices in the UK.

The design, in-store communication, digital marketing and out-of-home advertising has been set up through retail agency Blackdog.

The concept has been successfully trialled at Acuitis’ practices in Tottenham Court Road, Milton Keynes and Oxford. Blackdog will develop strategy and communications as the brand is rolled out across the UK over the next two years.

Anna Thomas, retail operations director at Acuitis, said: ‘We want Acuitis to become a real challenger in the opticians and hearing market within the next two years, and Blackdog’s expertise is helping us to understand the gaps in the sector, educating and increasing the awareness of hearing health and amplifying our points of difference to make us relevant to a wider customer base in the UK.’