Advertising Standards Authority rules iSpyEyes should remove incorrect adverts

The Advertising Standards Authority (ASA) has ruled that iSpyEyes should remove incorrect information from its adverts.

The ruling was that the adverts, which included reality star Marnie Simpson’s Instagram posts about the contact lenses, incorrectly implied that the company could legally supply cosmetic contact lenses to the UK without the involvement of a registered optician.

Although iSpyEyes’ website is based in the British Virgin Islands, the ASA believed that the adverts were aimed at UK customers.

GOC Director of Casework and Resolutions Dionne Spence said: ‘We are glad that the ASA have taken action against these adverts. We helped them on the case and we are currently exploring further ways of working with the ASA to help tackle illegal online sales. It is vital that we work with partner organisations in respect of illegal sales and we also continue to work with Trading Standards and the optical professional bodies.’