Airing out dry eye symptoms

Théa has created a 20-second TV advert focused on the symptoms of dry eye, which will be aired throughout October and November.

The company has targeted fans of drama TV programmes by airing the advert on ITV3, Alibi and Drama channels during the day and early evening.
It expected to reach over 20 million people and promote the use of its Thealoz Duo to hydrate and soothe the eyes of those who suffer from symptoms such as grittiness and soreness.
Théa said dry eye was most likely to occur during the winter months as a result of lower humidity indoors, heating and high winds.