Bayfields Opticians and Audiologists has acquired 11 practices in recent months taking the independent group’s total to 33 sites as it aimed to expand to 50 by 2023.
Bayfields received investment from BGF in 2020, which enabled it to purchase practices such as Cottom and Glaister Optometrists in Lytham St Annes and Duffield & Duffield Ophthalmic Opticians in South Woodham Ferrers.
Royston Bayfield, founder and CEO of Bayfields Opticians and Audiologists, said: ‘We’re delighted to welcome each business into the Bayfields family, as we look to expand our presence in key locations across the country.
‘Each practice has built up a strong reputation within the local community, and we intend to harness that trust and brand recognition, while introducing new services in certain locations. Above all, we intend to maintain a strong focus on enhancing the client journey – something which has been under constant review and refinement during the pandemic.’
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