Covent Garden test bed for Boots Opticians

A revamped opticians was part of a brand new Boots concept store in London’s Covent Garden that opened its doors for the first time last week.

Situated on Long Acre opposite Covent Garden Tube station, the two-floor 28,524 square foot store will serve as a test bed for new retail concepts that will filter through to the retailer’s network of 2,500 stores and 618 optical practices.

‘Customer research has shown that Boots and Boots Opticians customers are looking for an in-store experience,’ said Boots Opticians marketing director Madeline Shaw. ‘When they’re looking for an optician, they’re looking for someone that is brilliant at the eye health aspect but will also make them look and feel great.’